A good strategy is at the heart of an organization and a good strategic plan is the key to seeing your vision in action and gaining revenue.
For biotech, pharma, and medical devices, all innovation is in the context of our healthcare system. You need to fully understand how your product fits in, how you will get paid for the product and who your customers are, patient, payer or doctor.

Let us help you develop a reimbursement strategy for your biopharma product and ensure that appropriate patients have access to your innovation. 
Strategic Planning Neelima Firth
Strategic Planning
With smart planning, you can increase product success  and speed up the development process.
​A written strategy can crystallize the vision of a company to share with potential investors, collaborators and partners.

​What is a business plan: For a company that seeks partnerships or investment, they will usually be asked for a business plan. The business plan consists of:
  • Mission
  • Executive Summary
  • Marketing Plan
  • Customer profile and competitors
  • Budget and revenue projections
 
A strategic plan deals with Issues that are not about operating in a business-as-usual manner and a method to do some long-term planning and create new markets and consider new ways of doing business.
  • Leadership tool
  • Scenario planning
  • Innovation
  • Unanticipated problems
Large companies often have teams focused on doing these plans and also creating dashboards and measures. Smaller companies can benefit from these tools and adapting them to the scale for your business.
 
​
Let us help you develop your business plan using well established tools and processes adapted for you
Reimbursement for drugs
Reimbursement
Reimbursement answers a key metric of success for any business- ensuring that you get paid!
Every company who is developing a new product has 3 key business questions to answer
  • Who will buy and pay for the product
  • How much are they willing to pay
  • How does the company get paid
 
The increase in healthcare costs has a major impact on the US and its politics and the development of an effective reimbursement strategy is becoming increasingly important for investors to see in early stage companies.
 
It is not enough just to get FDA approval, you must understand how to get paid sufficiently. The understanding and application healthcare reimbursement is a key driver for the commercial strategy and the ultimate success of a product and a company.

Key components of a reimbursement understanding include
  • Process for reimbursement
  • Payers: Medicare, Managed Care
  • Decisions impacting reimbursement
  • Pricing relationship
 
Let us help you create the reimbursement landscape for your product.
Marketing Plans in biopharma
Marketing
You have your invention. What does it take to turn your invention into an innovative product 
You need customers who want your product or service, and are willing to pay a sufficient price for the product so you can make a profit.
 
Marketing is the action of promoting and selling your product. It includes market research, advertising, pricing and customer service. It is the process of educating consumers on WHY they should choose your product over the competition or if there is no competition, why they should want your product.
 
Marketing is EVERYTHING a consumer encounters when they come to your business.
 
Components of a Marketing Plan include:
  • Target Product Profile
  • Market Research
  • Situational Analysis
  • Target Customer Profile
  • Positioning & Branding
  • Competitive Landscape
  • Initial primary research
  • Go to Market Strategies
  • Market Sizing
  • Payer landscape
  • Financial Forecasting ​
​
Let us help you with developing your Marketing Plan and understanding the market through market research
google684d0150f1273396.html