Case Studies
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CommercializationMarketing and Commercialization Plan for start-up team as a basis of creating a pitch deck and understanding the benefits of the product to clinicians. Commercialization Plan reviewed competitor landscape, pricing and reimbursement.
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Reimbursement LandscapeMedical Diagnostic Device in a competitive disease area. Company was looking for funding to support clinical studies, and required a reimbursement landscape, looking at alternative scenarios on reimbursement, pricing and competition ready for launch
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Patient Support Programs
Company sought to improve the current patient support reimbursement programs as they perceived that this was impacting usage of their product. Results: developed reimbursement materials on patient affordability and patient assistance for the reimbursement call center
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Articles
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Reimbursement Landscape for Early Stage Pharma Companies
For an early stage company, potential investors want information early on the addressable market and the potential revenue. They want to know the possible return on investment and assess the risks of the technology. A reimbursement landscape answers the question, ‘how will we get paid and how much will we get paid’ |
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| reimbursement_landscape.pdf |
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Scenario Planning in Health Care
If you are a company developing your Go To Market strategy for a drug in clinical trials, it is likely to be a bumpy ride in planning with the uncertainty currently in place. There is uncertainty around drug pricing, coverage for patients and the insurance market, how providers will react and how patients will react. This is the time that many companies now need to think about a strategic plan and particularly around the concept of scenario planning for an evolving future. |